Three Ways to Start Your Own CBD Brand

Starting a new cannabidiol (CBD) brand is an excellent way to capture attention in the marketplace. It’s also a great way to dive into a rapidly growing industry that’s showing no signs of slowing. Before you go and try to start a brand, you should know that there are a few different ways that you could go about the task.

In this article, you’ll learn about three different methods for starting your very own CBD brand. Each method comes with its own set of benefits and drawbacks, which we’ll explain. Using this guide, you’ll have all the information you need to make an informed decision on how best to start a cannabidiol brand. We’ll help you find the information you need through the following sections:

  • Why Would You Start a CBD Brand?
  • Three Different Methods for Starting a CBD Brand
  • An Alternative to Starting Your Own Brand

Why Would You Start a CBD Brand?

There are plenty of reasons to start a brand of CBD products! Here we’ll explore just three of the primary benefits to starting a CBD brand.

Brand Recognition: One of the most obvious benefits of having your own brand is the brand recognition that comes with it. If your brand consistently puts out high quality products, it can carve out its own unique space in the market as customers recommend specific products from your brand.

Greater Product Control: Building your own CBD brand gives you the ability to control the construction of your products. You can even create new products that you feel would fill a gap in the marketplace.

Unique Draw: If you have a retail store where other products are sold, your own CBD brand could help draw people into the store. The exclusivity of the product coupled with a high-quality formula creates a unique reason for people to visit your store over others in the area.

Three Different Methods for Starting a CBD Brand

Now that you know about the reasons people choose to start their own brand, you’re ready to explore some of the different ways you can do it. Here are three different methods that you can use to start your own CBD brand:

1: Design and Create a Product by Yourself

This is the most difficult path to starting your own brand, but it can also be the most rewarding if done well. To fully design and create your own products, you’ll need to find a way to source industrial hemp, pay for lab testing on your products, and manufacture the products on your own.

While costly, this method provides the highest level of control over the product. Unless you specialize in selling CBD exclusively, this path of brand creation is likely more work than necessary.

2: Relabel Existing Products under Your Own Brand

Commonly known as white labeling, this method of brand creation relies on the supply chain and manufacturing capacity of another company in the CBD product space. This service is often offered by wholesalers.

White labeling lets retail stores that don’t specialize in CBD products gain attention in the marketplace. While this method doesn’t offer quite as much product control, it is the fastest and least expensive method of brand creation.

3: Have a Wholesaler Build a Custom Product for You

This option sits in the middle ground between the other two methods. Having a company manufacture a custom formula for you provides the benefits of both options and has few drawbacks.

When a wholesaler builds a custom formula for you, you end up with a final product that is exactly as you designed. This method allows you to bypass many of the more difficult aspects of creating a unique product on your own, but still allows you to have the control that isn’t offered via a traditional white label solution. The only drawback to this method is that the product creation process is more expensive than white labeling, and may not be worth it if all you want is a standard product. However, it’s an excellent solution for brand owners who want a unique product but lack the resources to build it from scratch.

An Alternative to Starting Your Own Brand

Having a unique brand isn’t for everyone. While there are plenty of benefits to having something that can only be purchased from your company, you may not need that level of custom branding to make CBD products a worthwhile investment.

Many retailers choose to sell CBD under the standard label that their wholesaler carries. While this doesn’t help you build as much recognition for your own brand, it is the most affordable way to add CBD products for your lineup.

No matter what you choose to do, adding CBD to your product lineup is a worthwhile venture. CBD has been a booming industry since 2014 and is showing no signs of slowing anytime soon. More people try this non-intoxicating, benefit-filled product every day, so there’s always a new customer looking for an exceptional brand to be their CBD go-to.

Start Your Own CBD Brand with the Resources at US Hemp Wholesale

At US Hemp Wholesale, we help businesses like yours find the CBD products your customers crave. We offer white label services and custom formulations to help you capture the attention of your target market while carving out a space in the bustling world of hemp and CBD. We also offer standard wholesale products that you can use to either round out your inventory offerings or test the waters of CBD in your local market.

If you’re ready to start your own CBD brand, US Hemp Wholesale is here to help. As a leading hemp and CBD wholesalers, we guarantee that all of our products are safe and meet the strictest federal standards. Find out how we can help you start your own CBD brand by filling out our vendor form today!

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