In today’s world packaging is paramount. Not only do you need to capture the eye of a potential customer before your competitors do, you also need to make sure that your product packaging can endure long journeys across the country in the back of a truck. Figuring out the perfect balance of style and function can be difficult, but you don’t have to do it alone!
At US Hemp Wholesale, we help people like you obtain high-quality CBD products to sell to your customers. A big part of that includes the packaging of our products. To ensure that all of our customers are satisfied, we’ve spent a great deal of time developing product packaging that is recognizable, appealing, and durable, and we can help you do the same! But before we dig into how we can set you up with the perfect CBD packaging for your products, let’s take a look at some general tips, as well as the best type of packaging and containers for a variety of different CBD products.
CBD Packaging Tips
In general, we highly recommend that you use green packaging materials whenever possible. Not only are these better for the environment, but also they’re more appealing to the general audience of CBD buyers, who by and large tend to be more environmentally conscious. There’s also an excellent opportunity to create packaging from hemp itself, which is both synergistic and better for the environment.
When you approach the branding that will appear on your CBD products, you need to carefully consider the message you’re sending to your customers. We prefer a more professional, simple look that indicates the presence of CBD, but doesn’t make CBD the sole brand element. This type of look tends to have a broader appeal, as it does not intimidate potential customers who may not understand the differences between CBD and cannabis. On the other hand, if you have an established customer base, you could consider a bolder look and may even consider using the hemp leaf as part of your visual branding. This approach can catch the eye of a smaller but more enthusiastic customer base, though you may lose out on capturing a wider audience.
Best Packaging for CBD Concentrates
CBD concentrates tend to be most popular with people who are already familiar with CBD and its effects. This allows you to push the boundaries of your branding a bit further and lean more heavily into promoting the presence of CBD within the concentrate.
Concentrates often arrive in a syringe-like device that makes it easy for users to dose out specific amounts of the concentrate as needed. We suggest using a box made of cardboard, or hemp-derived cardboard, to prevent the narrow syringe from jostling and potentially breaking during transit.
Best Packaging for CBD Edibles
Because there are so many different types of foods that can have CBD incorporated into them, there are many different approaches you could take with CBD edibles. For gummies and chewable candies, we recommend using either a tin or a pouch. We also suggest a tin for mints and lozenges. The most important part of packaging CBD edibles is to ensure that the product does not spoil because of the packaging. We highly recommend using plastics and light metals instead of cardboard, as cardboard often leeches its flavor and scent into any food items. However, cardboard can be used if it is wax coated on the interior.
Best Packaging for CBD Skin Care
When approaching packaging for skin care products, the most important thing to keep in mind is leaks. No one wants to open up a box and find a sticky mess of lotion or massage oil. Because many of these products are liquid, or at the very most non-solid, there’s a high potential for leakage. Make sure that whatever you choose as the primary packaging element snaps shut or otherwise creates a tight seal that won’t be broken even when packages get jostled or the elevation changes during shipping.
From a branding perspective, skin care is typically where you will want to lean away from focusing on the CBD. Skincare products represent an opportunity for you to expand your customer base beyond people who wish to feel the effects of ingested CBD and instead are looking for it to enhance the effects of a product they already use.
Get Amazing CBD Packaging from US Hemp Wholesale Today!
As you can see, there are countless ways to approach the packaging and labeling of your CBD products. Whether you’re new to the world of CBD retail or have been in the industry for some time, having a partner who understands the marketing and packaging of CBD is a huge relief. At US Hemp Wholesale, we help people like you find the best packaging for their products, and we have the tools and knowledge to equip that packaging with identifiable custom branding through our private label program.
If you need eye-catching CBD products to help power your retail operation, fill out our vendor form to see how we can help you find the right products and packaging today!