It should come as no surprise that many people closely associate the proliferation of CBD products with the ongoing push to legalize cannabis. Cannabis and CBD are two separate things, with one being a plant that contains CBD and the other being a compound that is found within cannabis and hemp plants. Nevertheless, it’s clear that the decriminalization movement has increased the availability of CBD products.
Because cannabis remains illegal at the federal level, derivatives of it can still be tricky products to market even in states where cannabis has been legalized for recreational use. But there is good news. Many of the non-intoxicating positive effects of cannabis actually come from CBD, which the federal government legalized in 2018. Because of this, the cannabis boom is creating CBD business opportunities right before our eyes. In this article, we’ll take a look at some of these new opportunities and show you how to capitalize on them.
Opportunities in the Self-Care Space
Self-care has quickly become a buzzword over the past decade. The general idea of self-care is that by focusing on our own needs as they arrive, we’ll lead happier, healthier lives. A big part of self-care focuses on mental health and more specifically, relaxation.
Once relaxation became a focal point of the self-care movement, it wasn’t long before influencers and bloggers latched onto recreational cannabis as a tool for self-care. However, cannabis is still federally illegal to distribute, grow, or sell, which makes it difficult for people to access. Additionally, there are plenty of people who find the idea of being “high” unappealing or even scary.
Whether your audience is in a state without legalized cannabis or they simply don’t wish to be high, CBD perfectly translates itself to self-care. In fact, we’d contend that it works better as a self-care tool than cannabis does.
CBD has been shown to- help people more easily relax, which has long been a goal of self-care initiatives. Additionally, CBD lends itself to integration with multiple different products to improve their pre-existing effects. For instance, CBD skincare products can be used just like their non-CBD counterparts. This imparts a deeper relaxing effect than the usual products would, all while giving you the same benefits you would have received from a standard massage oil or face wash.
Retail Opportunities
When it comes to cannabis, chances are it won’t be appearing on your grocery store shelves next to the beer aisle anytime soon. But CBD products have already been appearing on shelves for years, and this trend doesn’t show any signs of slowing.
As cannabis continues to be legalized across the country, more and more people will become aware of associated products like CBD. Capitalize on this wave of interest by stocking your shelves with CBD products for your customers! Many people are curious about the benefits of CBD, and adding products to a recognizable retail location helps to assure people that these products are trustworthy.
When you first add CBD products to your retail location, we recommend starting with product types that your customers are already familiar with. Skin care products and edible products are among the most popular with first-time users as they don’t involve an unfamiliar or intimidating activity like vaping does, for example.
Capitalize on the Cannabis Boom with CBD Products
As you can see, there are plenty of ways to turn the cannabis boom into a positive for your business without having to actually sell cannabis. If you want to maximize the benefits that this boom has on your bottom line, then it’s time that you started exploring CBD product offerings from U.S. Hemp Wholesale.
Our CBD products are fully legal and adhere to the strictest federal regulations. Our expansive range of products contains something for everyone. So no matter your customer base, there’s a product in our lineup that is sure to meet their needs. Get started by filling out our vendor form today to see how we can help you capitalize on these amazing CBD business opportunities!